Monday 7 February 2011

Amazon's fluctuating prices

Over the past few weeks I've noticed prices of video-game products on Amazon.co.uk changing.

Obviously we'd expect over time games to slowly decrease in price - traditionally a third off after a month or two, followed by halve off after several months.

But i've noticed they have been increasing the price of games lately. Maybe this has been happening for years and its simply a supply-demand model, but i've never noticed it before. And frankly I find it a bit unfair. It catches naive consumers off balance and it's put me off shopping there.

Essentially, I think they're lowering product's prices, letting those products go up in the sales charts, and then they upping the price to maximise profit.

An example is this: http://www.amazon.co.uk/Xbox-month-membership-Microsoft-Points/dp/B004HB2WUE/ref=pd_ts_zgc_vg_h__video_games_display_on_website_4?ie=UTF8&s=videogames&pf_rd_p=468277213&pf_rd_s=right-7&pf_rd_t=101&pf_rd_i=300703&pf_rd_m=A3P5ROKL5A1OLE&pf_rd_r=0BMXHCXDZAKTQPDS2VMA

It's a 12-month Gold membership for Live, with an additional 800ms points. This was £35 the other day and now it is £40.

Fifa has moved between £30, to £21, to £24 at the moment.

Likewise the 3DS price keeps changing, although I understand they offer money back if you can find a cheaper pre-order price so I don't understand why they keep adjusting the price.

Anyway, I found this interesting and thought i'd throw up a post here :)

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